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Governing Good Web Site DesignFrustration is a common experience among marketers trying to judge the quality of a Web-site design. Everyone wants to implement the best-looking web site, but opinions of what constitutes a great site vary.
Fortunately, good Web sites aren’t based on opinion. They are based on evidence.
Although the “look and feel” of may well-conceived Web sites may vary greatly, good sites tend to share a number of characteristics. These characteristics provide the basis of the “Research-Ba sed Web Design and Usability Guidelines” developed by the federal government as part of its usability initiative.
The guidelines provide marketers with a good overview and deep understanding of the wide range of Web design issues that they may encounter while managing a Web site. The guidelines provide marketers with standards that can be used to judge designs. Marketers can request that the designers and developers they work with follow relevant portions of the guidelines and can use them to set priorities.
Sanjay J. Koyani, a senior usability specialist for the Health and Human Services Web management team, said the government offers 187 research-based guidelines and plans to add nearly 50 more in 2004.
While the number of guidelines can seem daunting, the usability initiative’s site provides a tool developed in cooperation with AARP tha
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7/9/2004 | Viewed 5,813 time(s)
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