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Indian Animation Finds Digital NicheWhat do you get when you cross the glitzy entertainment panache of Bollywood with India's prowess in information technology?
One possible answer is a thriving special effects industry in which Indian creativity, computer skills and low business costs have dealt it a preferred seat at the global animation table.
And while animation is just one niche of the entertainment industry, it is still big business -- the worldwide market for digital animation could reach $70 billion next year.
That covers more that just the animation component of blockbuster films such as Shrek, Finding Nemo and Lord of the Rings. It includes direct to home videos and DVDs, gaming, merchandising, theme parks and toys.
So far, India's share is still quite small -- a total revenue of $150 million a year for leading companies such as Crest Communications, Pentamedia Graphics, Animation Bridge, Toonz Animation and Paprikaas Animation.
But the potential is huge, particularly as the needs of the film and television industry evolve and India's capability becomes better understood.
One driver is the content itself: the emergence and commercial success of fully animated film and television series in Japan, the United States and Europe (think Princess Mononoke, Final Fantasy, Toy Story, Star Wars).
Another is the ability to use technology that
more: edition.cnn.com/2004/WORLD/asiapc... (117)
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24/9/2004 | Viewed 11,605 time(s)
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