Jaguar Animation Movie: X-ing Over

Jaguar today launched the first in a series of Webisodes to promote three new models of its X-TYPE premium compact range. The Webisodes are part of an innovative campaign, entitled 'X-ing Over' (pronounced 'Crossing Over'), designed and implemented by interactive marketing communications group, Global Beach.

The creative for 'X-ing Over' was conceived by Global Beach and each of the five Webisodes combines original footage with animation from Peter Chung, the animator behind MTV's Aeon Flux and Animatrix. Written and directed by Justin Brown, each represents one chapter of a single eight-minute movie. The movie's characters are trapped in their mundane daily routine until they come into contact with the Jaguar X-TYPE, at which point they cross over to another, more exciting world, where they can act out their fantasies, depicted through animation.

The campaign is designed to introduce the X-TYPE range to first-time luxury buyers and stimulate appeal among young, internet-savvy drivers. It will support the launch of three 2005 Jaguar X-TYPE models: the Jaguar X-TYPE Sportwagon, the Sport and the VDP Edition.

The Webisodes will be released individually over a period of five weeks and can be viewed at website.

Visitors to the site will also be able to access working animation sketches, director's notes, beh