Animax now on Sony Entertainment Television

Animation channel Animax, has entered into a strategic tie-up with Sony Entertainment Television. From December 5, Sony Entertainment Television will telecast a show ‘Animax Kool Kidz’ between 5-6 pm everyday.

The programme will feature some of the very best animation programmes from Animax. All the shows have been dubbed and will be aired in Hindi catering to kids between 7-14 years.

Sunil Lulla, executive vice-president, Sony Entertainment Television, says, “The ‘Animax Kool Kidz’ brand fits in with our philosophy of providing contemporary, unique and innovative entertainment to our viewers. It is our endeavor at expanding our viewer base, reaching to newer target audiences in the age group of 7-14 years. And with children always looking for newer, trendier television content, Animax fulfills this need.”

The channel hopes that the introduction of the ‘Animax Kool Kidz’ band on Sony Entertainment Television will only strengthen the channel’s appeal amongst younger viewers.

Betty Tsui, SPE Networks, Asia says, “This tie-up also forms part of our efforts to introduce this relatively new entertainment genre to a larger audience. Anime already enjoys massive popularity in many parts of Asia, the US and Europe, and we have every reason to believe that this is will be the next big thing for the kids and youth