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JJ & Maithy Reinvent Honda Civic with Images of Wild, Kinetic SurrealismImagine a surreal, expansive universe bathed in mother-of-pearl colors and populated by kinetic figments that are novel yet slightly familiar at the same time.
Hornet directors JJ & Maithy capture this theme in a 60-second spot promoting the 2006 Honda Civic.
Reminiscent of a Joan Miro painting, the spot takes you on a wild, mesmerizing visual trip that borrows physical forms from the worlds of music, the senses and car mechanics, and casts them in a new light.
Honda picked the Hornet duo along with two other artists as part of its campaign to highlight the all-new, redesigned Civic.
Their particular theme for the spot was "rebirth" and it aired on Honda's website this month.
"We wanted to take elements or objects that we are all familiar with and look at them differently," JJ explains.
"Our other work probably moves a lot faster, with more camera moves, but for this we slowed it down and focused on what's in the frame and what that means. We wanted to give the viewer time to decipher it."
The spot opens with the profile of a Civic, and the engaging journey begins as the camera zooms into the driver's side keyhole - a portal that launches you into an alternate universe.
In the first scene, a slender ribbon of color reveals an opening that pours out a gyrating stream of amoeba-
more: JJ & Maithy Reinvent Honda Civic with Images of Wild, Kinetic Surrealism
October 3, 2005 | Viewed 28,212 time(s)
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