 |
Uvphactory Celebrates Bet and Black Culture with Total Network RedesignTo celebrate their 25th Anniversary, Black Entertainment Television (BET), a subsidiary of Viacom, Inc. and the nation's leading television network providing quality entertainment, music, news and public affairs programming for the African-American audience, turned to UVPHACTORY (UVPH) which conceptualized, designed and produced a total network redesign and rebranding.
BET was looking to celebrate the richness of Black culture with a totally new on-air creative - new network identification, logo animations, show promos, design, typography, color palette, animations, lineups, lower thirds, squeezes and other on-air components.
BET began rolling in some of the new elements on November 1 in conjunction with the premiere of 25 Strong The BET Silver Anniversary Special, and the network will continue to introduce the redesigned elements until early in March 2006.
"As part of the repositioning of BET towards a younger demographic, we've recently introduced a new tagline, "IT'S MY THING," remarked BET Vice President of Creative Services Ola Kudu.
"This tagline reflects the ownership our audience takes in the network, and in return our commitment to provide them with substantive programming that speaks to their lifestyles and to their passions.
One major focus of this network rebranding is the celebration of
more: Uvphactory Celebrates Bet and Black Culture with Total Network Redesign
design directory:
UVphactory > Animation Companies
bookmark: 
15/2/2006 | Viewed 20,960 time(s)
|
|
