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1st Avenue Machine Designs Modular World Cup Campaign for Adidas and 180 AmsterdamIn a new ad campaign for Adidas, hot European agency 180 Amsterdam joined forces with New York's 1st Ave Machine to conceive and create an ultramodern vision that is definitely more than the sum of its parts.
Taking its cue from Adidas' new +F50 TUNIT soccer boot, which allows user-customization for a variety of playing surfaces, "Assemble Your Boot" uses a futuristic 3D look to realize modular versions of some of soccer's greatest stars.
The innovative and compelling images are being used in aggressive print and motion graphics campaigns for both global and localized markets.
Just as any great soccer team joins together to become more than the sum of its parts, so it is with the many parts of a great player or great soccer boot.
For the global campaign, avant-garde visions of soccer superstars Djbril Cisse (France) and Jermain Defoe (Netherlands), Kevin Kuryani (Germany) and Arjen Robben (Great Britain) are represented as seamless, modular conglomerations capable of astounding speed and breathtaking moves.
As they prepare to launch their shots, however, the scene slows to reveal a series of spikes affixing themselves to the sole of each man's kicking boot.
As each man's boot makes ultimate contact with the ball, the resulting force causes the player to break out into his many modules, only to quickly
more: 1st Avenue Machine Designs Modular World Cup Campaign for Adidas and 180 Amsterdam
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1st Avenue Machine > Broadcast Design Companies
April 8, 2006 | Viewed 43,178 time(s)
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