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Psyop Designs Short Films for Coke"Doggy" and "Mr. Happy: Cloud" are part of a series of short viral films commissioned by Coca-Cola to run online and on broadcast.
The new campaign introduces viewers to the "Coke Side of Life."
Agency W+K: Amsterdam invited artists to submit their personal interpretations of the brief and then paired ideas with new music from up and coming artists.
"Mr. Happy: Cloud" is a 3D piece made to look like clay-mation.
It stars two little red mounds of clay, and shows what happens when one tries to cheer the other up.
Mr. Happy, aptly named, is the optimist of the duo.
In this spot, Mr. Happy finds his little friend being rained upon by a cloud.
Turning his clay body into a ladder, Mr. Happy's generosity allows for his friend to climb up onto the cloud and get out of the stormy weather.
In a moment of silly clumsiness, the two friends fall into one another and form the iconic Coke bottle shape.
"Doggy" stars a burping, scratching, farting mutt full of bad attitude and filthy teeth.
His whole body exudes "NO!" literally-little word bubbles float up from his fur like dust and grime.
This all changes when he comes upon a Coke bottle.
Barking and snapping, the unhappy doggy tries to impose his will upon the found bottle.
more: Psyop Designs Short Films for Coke
design directory:
Wieden+Kennedy > Advertising Design Agencies
19/4/2006 | Viewed 23,753 time(s)
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