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Riester Robb Launches New Branding Campaign for Arizona LotteryRiester~Robb, the full-service advertising and public relations firm for the Arizona Lottery, will dramatically change the way consumers look at their Scratchers tickets and other familiar objects.
A new stop-action animation television campaign transforms unexpected items into "characters" engaged in surprising behavior and captures the "suspense" of playing Scratchers.
Stop-action animation, propelled into the limelight by creative genius Tim Burton, rates high among consumers in the amusement factor.
Though tedious and intricate - requiring animators to move each figure in the shot one frame at a time, 24 frames per second - this animation is pure entertainment and fun, making it a perfect fit for the Arizona Lottery.
"Effective creative delivery is a combination of connecting with the consumer at an intimate level, as well as providing entertainment and a reward to the viewer for taking the time to watch the commercial," said Tim Riester, president and CEO of Riester~Robb.
"Our creative team worked diligently over the last few months to nail these three elements, and we are delighted with the results.
These new commercials will spike interest about the Lottery experience and alter the viewer's perspective on objects that are so common that they have become almost invisible."
more: Riester Robb Launches New Branding Campaign for Arizona Lottery
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Riester Robb > Advertising Design Companies
25/4/2006 | Viewed 22,527 time(s)
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