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Troika Makes Big Splash with Promo for HGTVTroika Design Group and its live-action production division have recently collaborated with longtime client HGTV to conceive, design, direct, animate and finish an effects-intensive live-action and CG promo spot for HGTV's "Big Backyard Splash" sweepstakes.
The sweepstakes gives one lucky HGTV viewer the chance to win $100,000 to transform their backyard into an amazing setting built for outdoor entertaining, as well as the opportunity to win a tropical vacation for two.
The :30 promo broke May 1st.
HGTV approached Troika to produce a promo that appealed to a broad audience with a message that emphasized outdoor living and entertaining.
While the network sponsors a sweepstakes every year, it wanted to up the energy and visual treatment, and tapped Troika to create the promotional campaign from beginning to end.
"This was an exciting project for us in that we had the opportunity to flex our growing visual effects and live-action production talents," said Mark Bohman, Executive Creative Director and co-founder of Troika.
"It is also a continuation of a great relationship with HGTV, which has been an amazing client for several years, through dozens of on-air projects."
Troika gave the promo a hyper-real look, with intense, saturated colors, for a slightly kitschy, fun and irreverent quality, while exaggerated
more: Troika Makes Big Splash with Promo for HGTV
design directory:
Troika Design Group > Advertising Design Studios
May 10, 2006 | Viewed 41,362 time(s)
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