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WCBS Gets a Makeover From Mr. WonderfulWCBS has separated itself from the rest of the TV news pack with a gorgeous re-design.
Mr. Wonderful, a design and visual effects company, created the striking new graphic identity for WCBS, which is part of the CBS Television Stations division, one of the largest network-owned station groups.
Mr. Wonderful handled the design and graphics for a majority of the station's News package.
The staple franchise opens for Live Doppler, Special Report, Breaking News, topical lower thirds, a syndicated menu page, and an entire CG promotion campaign, which highlights the station's news chopper with high definition camera.
"Beirne Lowry has been a close friend of mine for years and we have a great working relationship," says Bruce Erik Brauer, WCBS's Creative Director/Director of Advertising + Promotions.
"I trust him to take my concepts and designs and give them a soul. Beirne's savoir-faire met tight deadlines and stayed in budget.
Mr. Wonderful's team took my lead and brought it up many levels to something that WCBS is very proud of."
more: WCBS Gets a Makeover From Mr. Wonderful
May 13, 2006 | Viewed 29,249 time(s)
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