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Planet Propaganda Enhances Bretford WebsiteThree years after designing and developing Bretford furniture's website, Planet Propaganda suggested enhancements to better reflect the company's evolving brand, product lines, and market penetration.
The end result: a website design that reflects Bretford's brand image today and gives all types of customers faster, easier access to its business, library, and educational furniture products.
Planet also created a client-side administrative content management system to arm Bretford with more control over its on-line product merchandising opportunities, saving as much as $36,000/year in site maintenance costs.
"We took it upon ourselves to make a good site even smarter and easier to use.
We made dramatic improvements to Bretford.com's design and better organized its products so users can get to the right product fast," says Suz Harms, brand manager at Planet Propaganda.
"We are always pushing to create better, smarter ways for our clients to communicate, regardless of medium," Harms emphasizes.
"When we designed Bretford's site in 2002-03, it reflected the brand identity at the time.
As we prescribe for every site we develop - updating, refreshing and sometimes, overhauling - is essential.
Just as we modified Bretford's collateral and ad direction, so too must the website design and user experience be align
more: Planet Propaganda Enhances Bretford Website
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Planet Propaganda > Advertising Design Companies
15/5/2006 | Viewed 6,268 time(s)
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