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Lightborne Creates Magical Graphics For MTV TRL & FANTA Summer PromotionMotion design collective Lightborne recently contributed animation and graphics to an ambitious 2:30 feature spot for MTV Total Request Live (TRL) and FANTA.
The two have teamed up for a summer promotion, "Flavor of the Week," which highlights the fruity soft drink manufacturer, as well as "flavorful" items - such as newly released DVDs, CDs, electronic gadgets, and trendy clothing -- that are being featured as this summer's must-haves.
"The overall feel of the spot is humorous, quirky and off kilter," says Chris Gliebe, Lightborne Creative Director.
"A nice departure from a majority of teen marketing programs, which try a little too hard to be hip."
Due to the spot's length and complexity Lightborne worked with Director Soo-Hyun Chung to create the boards and design the look and movement of the animated bubbles and fruit.
The studio acted as on-set VFX supervisors and handled the edit, compositing, animation, and color correction, as well as the "Flavor of the Week" logotype design and end-tag animations used in all of the spots.
more: Lightborne Creates Magical Graphics For MTV TRL & FANTA Summer Promotion
design directory:
Lightborne > Broadcast Design Studios
6/6/2006 | Viewed 27,039 time(s)
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