Lightborne Creates Magical Graphics For MTV TRL & FANTA Summer Promotion

Motion design collective Lightborne recently contributed animation and graphics to an ambitious 2:30 feature spot for MTV Total Request Live (TRL) and FANTA.

The two have teamed up for a summer promotion, "Flavor of the Week," which highlights the fruity soft drink manufacturer, as well as "flavorful" items - such as newly released DVDs, CDs, electronic gadgets, and trendy clothing -- that are being featured as this summer's must-haves.

"The overall feel of the spot is humorous, quirky and off kilter," says Chris Gliebe, Lightborne Creative Director.

"A nice departure from a majority of teen marketing programs, which try a little too hard to be hip."

Due to the spot's length and complexity Lightborne worked with Director Soo-Hyun Chung to create the boards and design the look and movement of the animated bubbles and fruit.

The studio acted as on-set VFX supervisors and handled the edit, compositing, animation, and color correction, as well as the "Flavor of the Week" logotype design and end-tag animations used in all of the spots.