 |
Design and Visual Effects Boutique Synthesis Gets Inside a Never Flat BasketballWhat does the inside of Spalding's new Never Flat basketball look like?
As envisioned by Philadelphia's design/visual effects house Synthesis it is a lush, complex, 3D animated world that realistically and compellingly depicts the "Pressure Retention Technologies" that allows these unique basketballs to retain their bounce ten times longer then ordinary basketballs.
The new :30 spot, which stars Boston Celtics star Paul Pierce, was created by agency Winstanley Associates, Lenox, MA and directed by Christian Hoagland of Redtree Productions, Boston, MA.
"It was up to us to represent how these larger molecules keep the smaller ones inside the ball," says Synthesis Creative Director Aaron Beaucher.
"They gave us some information about the technology and let us go.
We came up with this 3D animated gelatinous wall of spherical molecules.
The look required literally millions of 3D particles and huge renders.
Particle animation is always a challenge to control, and that interior wall alone took a long time to complete."
Shot in HD, the spot begins with a stormy sky flashing ominously over a barren landscape littered with partially deflated basketballs.
A hooded figure steps into the grim scene, identified only by the single word stenciled across the back of his sweatshirt.
As Pierce looks up, a fully
more: Design and Visual Effects Boutique Synthesis Gets Inside a Never Flat Basketball
design directory:
Synthesis
13/6/2006 | Viewed 40,763 time(s)
|
|
