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Jetset Studios & Universal Pictures Make The Grade With Accepted WebsiteUniversal Pictures recently teamed with online marketing and branding company Jetset Studios to develop and execute an online campaign that would capture the irreverent humor of the feature film comedy "Accepted", starring Justin Long.
Eschewing the institutional, Accepted website exposes audiences to higher learning about the film while majoring in extra-curricular entertainment.
"Accepted" brings 'back to school' fever to theaters nationwide on August 18th.
"The website really captures the inventive, DIY spirit of "Accepted," and is a perfect complement to the film," says "Accepted" Director Steve Pink.
In "Accepted," high school senior Bartleby "B" Gaines (Justin Long) is on his way to scoring eight out of eight rejection letters from colleges.
How does a guy facing a bleak career please his parents and get noticed by dream girl Monica (Blake Lively)? Open his own university, of course.
B and his band of misfit freshmen take "liberal" arts literally when they fool their parents and peers and create the esteemed South Harmon Institute of Technology, which attracts real students and the scorn of the neighboring college.
Playing off the themes of the film, the "Accepted" website offers such entertainment as the ability to register for classes that users can dream up themselves in "Design Your Own Curriculum," create a custom
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24/8/2006 | Viewed 24,514 time(s)
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