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What Are You Made Of?: New TAG Heuer CampaignThe latest development of the famous TAG Heuer "What are you made of?" campaign takes the brand's message a step further and supports its new strategic directions by focussing on the strength and beauty of the brand's models, as reflected by the exceptional nature of its ambassadors: Uma Thurman, Tiger Woods, Maria Sharapova, Kimi Räikkönen and Jeff Gordon.
The signature "What are you made of?" has not changed: the question still interrogates but is never intrusive.
It opens up a true mental dialogue with celebrities about their exceptional successes in sport or film, as well as the positive emotions they generate among their worldwide audiences.
"What are you made of?" offers values but never imposes them: to each his or her hero, to each to find him or herself in this quest for self-recognition.
more: What Are You Made Of?: New TAG Heuer Campaign
design directory:
TAG Heuer > Industrial Design Manufacturers
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25/8/2006 | Viewed 24,549 time(s)
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