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Trollbäck + Company Redesigns CBSEmmy-Winning creative studio Trollbäck + Company announced today the completion of a new image campaign for broadcast network CBS.
In a move to build on its reputation, the most watched network in America turned to Trollbäck to create the campaign.
"The network wanted a strong design and branding company that could figure out the relationship between the CBS brand and its successful shows," said Jakob Trollbäck, Creative Director and Founder of Trollbäck + Company.
"It was our task to understand the smartest way to position them while simultaneously building the equity of CBS."
Impressed with Trollbäck's portfolio of work for television, CBS initially came to the studio to discuss an image piece.
CBS ultimately awarded Trollbäck with a highly-coveted re-brand project that allowed Trollbäck to change a piece of media history in the process.
Creating an image package in both standard and high definition for CBS, the campaign consists of a montage of great moments from the network's programs along with bold interstitials that spring onto the screen as well as a design tweak to the familiar CBS eye.
Trollbäck + Company's goal was to give the network a new appearance while drawing a parallel between the CBS brand and its programming.
more: Trollbäck + Company Redesigns CBS
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Trollbäck + Company > Multidisciplinary Design Studios
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12/9/2006 | Viewed 26,809 time(s)
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