Lightborne Editor Tom Acito Cuts Gritty Viral Film & TV Spots For Lee CooperMotion design and production collective Lightborne recently created a multi-pronged campaign for Lee Cooper Jeans via ad agency Gyro.
The campaign, which includes a long-format viral film, four TV commercials, moving video on European billboards and a large print component, was directed by Scott Fredette and edited by Tom Acito of Lightborne.
The ambitious campaign marks the first project for Acito since joining the company recently.
Featuring The Rifles, an up-and-coming punk rock band based in the UK, the three-minute viral piece follows a lone tomcat wandering around London and encountering beautiful girls along the way.
This footage is interspersed with frenetic shots of the band performing in a local pub with fans going wild.
"Tom's edit was so good we didn't need to embellish the spot with a load of superfluous graphics," remarks Chris Gliebe, Lightborne Creative Director.
"We let the footage speak for itself, maintaining the raw feel that Lee Cooper was going for."
"The Lee Cooper project was the first collaboration with our new editor Tom Acito," says Molly Gray, Lightborne Executive Producer.
"The project was well received by our client and we were so grateful to not only have an editor who can add his editorial skill, but one that brings experience with it!"
The concept behind the image campaign is to launch
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