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Imaginary Forces Works with MTV Networks to Design Virtual Laguna BeachMTV has launched Virtual Laguna Beach, an interactive virtual community of the popular TV series, "Laguna Beach: The Real OC." Fans of the show can create their own avatar character and meet up with others in a virtual paradise.
"Now our audience can 'live' Laguna Beach: The Real OC by immersing themselves in a next generation hybrid of TV show and virtual community," says Matt Bostwick, SVP Franchise Development MTV Music Group.
"The virtual world will expand and grow with the show in real time.
This will enable the audience to take our content as a starting point and create their own drama.
In effect, the audience becomes the content.
We created a first class 'virtual team' to implement this consisting of Makena Technologies, Imaginary Forces, The Electric Sheep Company, Analog Protocol and Extra Large Technology to make it happen in record time."
Entertainment and design company Imaginary Forces (IF) was charged with designing most of the graphic elements for Virtual Laguna Beach.
IF Art Director Grant Lau, IF Technical Director Eric Mason, and IF Producer Jamey Kitchens spearheaded the IF team.
"Our job was a tough one: Re-conceive Laguna Beach in such a way so that it is accessible and interesting for the audience, but retains some semblance of the real city," says Jamey Kitchens, IF Producer.
more: Imaginary Forces Works with MTV Networks to Design Virtual Laguna Beach
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Imaginary Forces > Multidisciplinary Design Studios
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14/10/2006 | Viewed 13,345 time(s)
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