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Spy Post Creates Mega VFX In New GMC CampaignAd agency Carol H. Williams Advertising (CHWA) recently commissioned the VFX and postproduction talent of Spy Post for a new campaign for GMC.
The two spots, "Luxury Box" and "Stadium," promote the newly redesigned 2007 Yukon Denali and feature sports commentator James Brown.
"It is always difficult taking a project from concept to execution, especially when you are creating a world that to some degree doesn't exist," says Kurt Herr, Creative Director for the ads at Carol H. Williams Advertising.
"Working with Spy Post to take our concepts to reality was an incredible collaborative experience."
In "Luxury Box," James Brown compares the spacious interior of the Yukon Denali to the luxury box seats at a football stadium.
Both offer the comforts of leather seating and high-end stereo equipment to enjoy the entire football season.
"Those who know -- the luxury box to go." The second spot, "Stadium," conjures a magical feeling as Brown emerges from a doorway aglow with light.
As he makes his way around the stadium, the jumbotrons come alive with elegant imagery of the Denali, which interacts with and affects the stadium scenes around it.
For Spy Post, the intensive effects work required previsualizing how the stadium and its jumbotrons would look.
more: Spy Post Creates Mega VFX In New GMC Campaign
15/10/2006 | Viewed 20,843 time(s)
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