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Trollbäck + Company Asks Dangerous QuestionsFor the 10th annual Pop!Tech conference, taking place October 18-21 in Camden, Maine, Emmy-winning creative studio Trollbäck + Company created twelve animated questions to set the mood for the event's theme of "Dangerous Ideas."
The conceptual, copy-driven graphics speak to Trollbäck + Company founder's Jakob Trollbäck's belief that designers need to think like copywriters.
To engage and provoke the audience, Trollbäck + Company created 12 interstitials that ask "Dangerous Questions."
Constructed as 10-second animations using black-and-white images and boldly controversial copy, the interstitials will be shown throughout the three-day conference, initiating dialogue on difficult topics.
"Our society prides itself on allowing open discourse," said Trollbäck.
"Yet there are many issues that are extremely sensitive and hard to approach.
They are frequently choked by narrow, partisan and prejudiced thinking."
Trollbäck + Company created the conference's opening sequence from a long line of dangerous words that highlight not only issues and conflicts, but also solutions and hope.
The words are strung together with matching letters and animated with graphic magenta elements to add punch.
Michael Montes of Sacred Noise created music that is dark and dangerous, but ultimately inspirational.
more: Trollbäck + Company Asks Dangerous Questions
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Trollbäck + Company > Multidisciplinary Design Studios
24/10/2006 | Viewed 29,009 time(s)
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