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Trollbäck + Company Gets If'fy with ItA new nationwide campaign for MetLife sees the word IF take center stage.
The spots use this simple two-letter word, also found within the MetLife brand name, as a vehicle to highlight all the uncertainties of life.
Through a series of animated sequences, the viewer is taken on a narrative journey illustrating how MetLife has the "Guarantees for the Ifs in life."
Earlier this year in June, Trollbäck + Company created a spot for MetLife featuring animated variations on the word "if."
The new "If" campaign began airing late September.
more: Trollbäck + Company Gets If'fy with It
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Trollbäck + Company > Multidisciplinary Design Studios
16/11/2006 | Viewed 21,446 time(s)
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