ZONA Design Establishes Brand Identity For Animal Planet's R.O.A.R.

Following a number of recent collaborations with Animal Planet on projects including a tribute to the late Steve Irwin and promo packaging for the hit series "Meerkat Manor," the image makers at ZONA Design have once again partnered with the network to create brand identity for the network's recently launched national non-profit campaign R.O.A.R. (Reach Out. Act. Respond.).

ZONA Design established a number of key elements for the animal advocacy campaign, including the logo, color branding, font family and style guide.

The R.O.A.R. initiative was established to lead the way in taking action on being a voice for animals, with major campaign elements first launched on-air in mid-October.

ZONA Design, the New York-based innovative design agency, is known for its creation of distinctive marks and the way in which Creative Director/Designer Zoa Martinez, and her team, integrate color branding, typography, composition and choreography - attributes which ZONA's clients repeatedly seek out.

R.O.A.R. aims to inspire individuals to make the world a better place for all animals that inhabit the earth, sea and skies, wild or domestic.

Simple things like volunteering at shelters, spreading the word about conservation, or supporting a favorite animal cause all have a positive impact.