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The Greatest Gift: Framestore NY Helps Coke Remember 70 Plus Years of ChristmasFramestore NY, the North American branch of Europe's largest visual effects and animation company, recently completed work on "The Greatest Gift," a spot celebrating over seventy years of Christmas with Coca-Cola.
Replete with magical imagery and a truly resplendent Santa Claus, the 60-second spot visits and revisits an ever-changing village and a little girl growing into adulthood.
The brainchild of ad agency Mother London, the spot was directed by Kerry Conran of production company Looking Glass.
Framestore NY contributed extensive 2D and 3D animation on the project, particularly to the small, snow-covered town, and the large, bright-eyed Santa Claus.
"Initially, our main job was to imbue Santa Claus with some seriously augmented Christmas spirit," says David Hulin, Framestore's VFX Supervisor on the spot.
"Our Santa exists somewhere between fantasy and reality.
He is this huge presence as he strides through the little town, but it is only this little girl, and eventually her family, who can see him.
Pretty quickly, however, everybody realized that we could help the production in many other ways.
We ended up designing and building every single element in CG, including all the buildings, vehicles, and props in the toy and real villages, as well as the falling and ground snow in every scene.
more: The Greatest Gift: Framestore NY Helps Coke Remember 70 Plus Years of Christmas
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23/12/2006 | Viewed 28,903 time(s)
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