Fox Sports Net Taps Viewpoint Creative For Comprehensive NBA Branding PackageViewpoint Creative, the award-winning creative agency with offices in Boston and Los Angeles, created the new branding package/comprehensiv e promotional toolkit for LA-based Fox Sports Net's coverage of the 2006-07 NBA season.
The customizable spots, which cleverly highlight the games and key match-ups, can be seen on all 15 regional channels across the U.S. that comprise Fox Sports Net.
"Fox Sports Net was looking for a creative package for their affiliates that contained a memorable concept that captured the core spirit of the game," explains Michael Middeleer, Viewpoint Creative Director.
"Their mandate to us was to avoid all basketball clichés.
The challenge then was to find a great, standout idea that would also resonate with hardcore basketball fans."
Viewpoint responded with a bold concept centering on classic metal "pop and shoot" basketball arcade games from the 50s and 60s.
The spots begin with a hand dramatically starting the game followed by a long, tracking camera shot revealing the stylized retro stadium look inside it.
The shot ends with a dramatic swish of the ball through a hoop emblazoned with the FSN logo.
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