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Advertising Design Books
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| A History of Advertising |
| Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising. |
www.amazon.com/exec/obidos/ASIN/3836502127/ - 6k
- 06 May 2008 - Details
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| Best of the Best of Brochure Design |
| This volume features winning brochures from a wide range of countries and clients, including corporate brochures and annual reports, product and service pieces, and brochures for organizations ranging from education and health care to arts and entertainment. |
www.amazon.com/exec/obidos/ASIN/1564969223/ - 14k
- 30 Apr 2004 - Details
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| Layout Index |
| Idea Index kick-started a revolution in graphic design books, unique in size, feel--and most important--wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages. |
www.amazon.com/exec/obidos/ASIN/1581801467/ - 17k
- 30 Apr 2004 - Details
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| Epica Book Eighteen: Europe's Best Advertising |
| Journalists from 30 international magazines have judged these ads the best. Taken from print publications, Internet sites, direct marketing organizations, and packaging design projects, they are the winners, finalists, and high scorers of the Epica competition, Europe's premier creative awards show. |
www.amazon.com/exec/obidos/ASIN/2884790837/ - 7k
- 28 Feb 2006 - Details
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| Ads in Cyberspace: the Best Campaigns on the Web Today |
| This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. |
www.amazon.com/exec/obidos/ASIN/3822849561/ - 13k
- 28 Jan 2007 - Details
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| Photoshop CS2 for Advertising and Marketing |
| Photoshop CS2 for Advertising and Marketing: Secrets from an Entertainment Advertising Insider isn't your standard Photoshop how-to book. Combining essential Photoshop techniques with professional insights into the workings of major studios as well as advice on how to navigate the minefields designers may encounter there, author and noted designer, art director, and popular UCLA Photoshop instructor Daniel Sorenson teaches you everything you need to know about working as a designer for entertainment advertising and marketing. |
www.amazon.com/exec/obidos/ASIN/0321350286/ - 13k
- 28 Feb 2006 - Details
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| Advertising: Concept and Copy |
| Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 250 illustrations. |
www.amazon.com/exec/obidos/ASIN/0393731596/ - 12k
- 28 Feb 2006 - Details
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| Art and Advertising |
| Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. |
www.amazon.com/exec/obidos/ASIN/1850435855/ - 11k
- 28 Feb 2006 - Details
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| Advertising 2006 |
| The premier showcase of print ads from around the world. Arranged into trade categories such as corporate fashion, food, and sports, the annual features 300 of the best ads produced in the past year. Extensive credits for the creators—all at the top of the advertising business—make it easy to find the best. |
www.amazon.com/exec/obidos/ASIN/1931241481/ - 9k
- 28 Feb 2006 - Details
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| Creative Advertising |
| What makes an advertisement memorable? Creative Advertising unravels the creative process behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines, billboards, television, movies, and the Internet. |
www.amazon.com/exec/obidos/ASIN/0500284768/ - 17k
- 28 Feb 2006 - Details
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| Advertising Now!: Print |
| The world’s sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. This mega-roundup of the world’s best contemporary advertisements highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. |
www.amazon.com/exec/obidos/ASIN/3822840270/ - 14k
- 28 Feb 2006 - Details
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| Integrated Advertising, Promotion, and Marketing Communications |
| Provides a strong foundation in the basic principles of advertising and promotion and gives readers an integrated learning experience. It incorporates Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. |
www.amazon.com/exec/obidos/ASIN/0131866222/ - 11k
- 28 Feb 2006 - Details
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| The Golden Age of Advertising, the 60s |
| From forgotten cars such as the Studebaker Avanti, to cigarettes ("Marlboro... a man’s world of flavor") to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana. |
www.amazon.com/exec/obidos/ASIN/3822848018/ - 12k
- 28 Feb 2006 - Details
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| Advertising: Principles and Practice |
| The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved. |
www.amazon.com/exec/obidos/ASIN/0130477222/ - 10k
- 28 Feb 2006 - Details
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| Planning for Power Advertising |
| This book is a sound and comprehensive introduction to advertising planning and branding. Intended for students of and beginners in advertising and marketing, it discusses key issues and market realities, many of which are ignored and neglected in developing markets. |
www.amazon.com/exec/obidos/ASIN/0761933549/ - 7k
- 28 Feb 2006 - Details
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