 |  | Tronic Studio | |
| | | |
| description | | Tronic Studio is a NYC directing, design and animation studio founded in 2001 by Columbia Architecture graduates Jesse Seppi and Vivian Rosenthal. Broadcast design and are at the base of the creative collective occupying Tronic Studio. They've delivered unique digital visions for both RES and Creative Review, directed and animated spots for Nike, HBO, MTV and NEC, conceived and executed projects for Diesel, GE and Wired (in store) and in general, have worked to eliminate lines delineating one form of creative media output from another. | |
| link | | www.tronicstudio.com (8756) | |
| phone | | 212.255.1777 | |
| fax | | 212.255.8415 | |
| address | | 54 West 21st Street
Suite 705
New York, NY 10010
United States | |
| category | | Animation Design Studios | |
| map | | 
| |
| added | | May 26, 2005
| |
| | news | |
 | | Tronic, GoldRun and ADstruc Create Billboard with Feelings in New York
Partnering with Tronic the billboard sits near the entrance to the Holland Tunnel and reads, "Today I'm Feeling _____." Using a the GoldRun GPS augmented reality app, passerbys or drivers stuck in traffic can see if the billboard is happy or sad or, whether it feels like dancing or cheering on its favorite team.
April 13, 2011 | |
 | | Tronic Creates Cool Hunter Video
The story follows a group of Cool Hunters, evolved humans who used to live among regular humans, but as time passed, they infiltrated the global wired infrastructure system and live connected within the technology.
March 23, 2011 | |
| |
| |
 | | Tronic Re-imagines the Esquire Logo as Towering, Intelligent Machines
When Tronic was commissioned to redesign the renowned Esquire magazine logo as the centerpiece of a national augmented reality promotion for the February issue, partners Vivian Rosenthal and Jesse Seppi and senior designer Frederico Phillips re-imagined the seven letters as towering intelligent machines, rendered digitally in 3D and placed in landmark environments around the USA.
January 31, 2011 | |
 | | Yahoo! Bang: Tronic Visits Yahoo! for an Adventure in Gesture-Based In
Outside a busy conference room on Yahoo!'s campus, a newly installed, hands-free interactive video-wall "sees" passersby, launches its attract program, and having engaged someone, presents details of key Yahoo! properties.
January 26, 2011 | |
 | | GoldRun Virtually Materializes Esquire Cover Model Brooklyn Decker at
Esquire unveiled its latest use of augmented reality technology and further established its eye for innovation with two unique experiences that extend the magazine well beyond the printed page.
January 23, 2011 | |
 | | Tronic's Interactive Airport Installations Delight Xerox
Next time you saunter down an airport walkway, you may have the opportunity to deliver the mail with a CG dog named "Bullseye" or open doors to glimpse the unusual goings on in four Marriott Hotel rooms.
November 16, 2010 | |
 | | Visible You: Tronic's Gesture-based Interactive System for GE
Reach for the stars, break into the running man or slip into downward dog and General Electric's "Visible You" mimics your every move.
August 10, 2010 | |
 | | Tronic Produces Stereoscopic ArchFilm for Diller Scofidio + Renfro
Employing the same stereoscopic RealD technology that debuted in the epic film "Avatar," Tronic has produced a five-minute long architectural film of Diller Scofidio + Renfro's soaring interior spaces for the proposed UN Studios Middle East Media Complex, in Abu Dhabi.
June 6, 2010 | |
 | | Tronic Goes Manifold to Bridge Virtual - Actual for HP HQ
Tronic Studio recently unveiled a new digital sculpture/video installation at HP's Palo Alto headquarters.
March 19, 2010 | |
 | | Tronic Studio Destroys Dubai City in Spec Ops Trailer
Dubai glistens in all its luxurious glory as a monstrous storm approaches to crush the city.
January 14, 2010 | |
 | | Tronic is On the Go for Comcast Wireless Service
Plug in Comcast's new "On the Go" faster wireless card and a panoply of digital services - apps, web pages, video chat, etc. - appear to float like a mobile above users' heads in introductory TV spots in which they stay connected to their digital lifestyles anywhere - on the bus, in the park, or on the train.
July 18, 2009 | |
 | | Purple Hunt: Tronic Studio Gives Pixels Life for Yahoo Philippines
A tiny 3D purple pixel appears at the far edge of vision, then tumbles maniacally toward the viewer while issuing a Yahoo- esque yodel from its embedded speaker to open "Purple Hunt", a frenetic spot promotion an online code breaking game for Yahoo Philippines.
June 30, 2009 | |
 | | Tronic Studio 3HD Branding Spot Presides Over Retail Marriage of Sony
Tronic Studio's 3HD theatrical trailer-style spot, "Emerge" plays across one the world's biggest hi-definition LED screen in the Comcast Center in Philadelphia to herald the launch of the retail marketing partnership between Sony Electronics and Comcast Labs.
March 30, 2009 | |
 | | Tronic Studio Explores the Fabric of Skin in Film for Diesel's 55DSL B
When 55DSL commissioned Tronic Studio to produce a short film to open its fall fashion show in Italy, and flagship store exhibition, they got a surprising glimpse into a future where "Your skin is woven in mine."
February 5, 2009 | |
 | | Tronic Studios' Digital Chocolates Make a Sweet Holiday Video for SONY
Consumer electronics rank high on holiday wish lists but who doesn't enjoy a gift of chocolates on any occasion?
December 11, 2008 | |
 | | Herzog & de Meuron's TriBeca High-Rise Promo Art-Film by Tronic St
Anish Kapoor's huge stainless steel balloon sculpture floats gently out of the Manhattan sky to land on-site at 56 Leonard Street, where it is compressed into final form under the descending weight of architects' Herzog & de Meuron's twisted-glass and steel 57-story hi-rise residential tower.
December 1, 2008 | |
| | mentions | |
 | | Transhumanism Meets Design: The Role of Design in Transcending and Tra
Humanity+, the world's leading nonprofit organization advocating the ethical use of technology to expand human capabilities, today announced its first conference in partnership with Parsons The New School for Design.
April 13, 2011 | |
 | | Formavision Develops Permanent Installations for the New World of Coca
For the conception of the New World of Coca-Cola, which opened in the Center of Atlanta in June 2007, Formavision was commissioned by the Coca-Cola Company to design and curate the exhibition content in two strategic areas of the facility: the central hub and the sampling lab.
August 4, 2007 | |
|
