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Planning for Power Advertising

Planning for Power Advertising

  
description   This book is a sound and comprehensive introduction to advertising planning and branding. Intended for students of and beginners in advertising and marketing, it discusses key issues and market realities, many of which are ignored and neglected in developing markets.  
link   www.amazon.com/exec/obidos/ASIN/0761933549/ (172)  
category   Advertising Design Books  
added   28 Feb 2006 12:38  
 
 
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