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International Talent Support : ITS#FourYKK and Fashion form an inseparable creative liaison, a partnership to which a new dynamic element has just been added: young creative talent.
In order to continue its tradition of emphasizing young creative talent, YKK has chosen Demna Gvasalia, a rising star in clothing design and winner of the ITS#THREE "Collection of the Year" prize, to spearhead a special project to create clothing in which the zip plays a key role.
YKK is a leading multinational company specializing in fastening products that has chosen this year to act as sponsor for ITS#FOUR for the first time, taking its place alongside such prestigious international companies as Diesel, MINI, i-D, WGSN and Ingeo fiber.
ITS#FOUR is the fourth edition of the competition (International Talent Support), an event created to support creativity in fashion and from this year photography, searching out talented students from among the most important fashion and photography schools in the world.
YKK's mission has always been oriented on young people, highlighting their freshness and spontaneous ability to interpret technology in a creative way. In the past, YKK zips have been transformed into art by the capable hands of stylists, employed to create shoes, clothes and design accessories. These creative people have taken the best possible advantage of the product's
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International Talent Support : ITS#Four (1967)
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