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Eric Clapton to Launch Clothing Brand

Eric Clapton to Launch Clothing Brand

Legendary rocker Eric Clapton is launching his own clothing brand with a signature label cowboy shirt.

The "Layla" superstar recently ordered 12 of his favourite cowboy shirts to be flown from Denver, US, to Britain so he could select four to wear for the four-night Cream reunion at London's Royal Albert Hall earlier this month.

Clapton so likes the Saw Tooth 640 shirt, made by Rockmout Ranch Wear, he is now in talks with the company to issue his own shirt.

It will be similar to current Rockmount designs, but will have some Clapton lyrics sewn into the back.

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Big Fashion Houses Focus On Local Market

Big Fashion Houses Focus On Local Market

Forget about Paris and New York. Chinese dying for haute couture gowns or the latest luxury bags can now shop right at home.

Makers of luxury apparel, liquors and other goods increasingly are looking to China, India and other developing countries for the growth they won't find in older, established markets in Europe.

To meet soaring demand for Asia's newly affluent, venerable names such as Prada and Giorgio Armani are setting up stores as quickly as they can - and even considering making some of their products here.

"China is certainly the most prominent and most important market we have in front of us," Paolo Fontanelli, chief financial officer for Giorgio Armani SpA, told a conference on luxury brands in Shanghai on Thursday.

Although China, Taiwan and Hong Kong together account for only a tiny fraction of Armani's sales, the fashion group is quickly adding stores in the country, both in major cities like Shanghai and in lesser known ones, such as Shenyang in the northeast and Chengdu in the southwest.

And while the company leads the way in setting up a flagship store on Shanghai's riverfront Bund, just about all the big names now have boutiques in the trendy districts of Shanghai and Beijing.

China is the latest, biggest frontier in the luxury goods market, with India and Russia close behind, sa

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Silvia Fendi Fendi Spirit Lives On

Silvia Fendi: Fendi Spirit Lives On

Silvia Venturini Fendi was just four years old when Karl Lagerfeld took the creative reins at her family's fashion house in 1965. Forty years later, Lagerfeld is still around, and so is the sassy Fendi spirit.

"Today, everything has changed, but the spirit of Fendi has remained intact. I like to see something in each product that shows that an intelligent human being has worked on it," Fendi told AFP in an interview.

"My grandmother always said, 'Quality, quality'."

Fendi -- creative director for accessories at the label -- represents the third generation of a fashion dynasty that began in 1925 when her grandparents Edoardo and Adele opened a leather and fur goods shop in Rome.

Silvia's mother Anna and her four sisters -- Alda, Carla, Franca and Paola -- inherited the family business and transformed it into a worldwide style powerhouse known for the quality of its products and its innovative technique.

It was the five Fendi sisters that brought Lagerfeld, then a rising star, into the Fendi fold to develop its women's ready-to-wear line. Today, the German designer is a style guru, designing Fendi, Chanel and his own line.

French luxury goods group LVMH bought a stake in Fendi -- still known today for its glamorous furs and handbags -- in 1999 and took over the brand in 2002.

LVMH chairman Bernard Arnault, wh

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Puma Announces Collaboration with Alexander McQueen

Puma Announces Collaboration with Alexander McQueen

Puma announces today a collaborative partnership with fashion designer, Alexander McQueen.

The new line of men's and women's footwear created by PUMA and Alexander McQueen will launch in Spring 2006.

Known for his innovative approach to fashion, Alexander McQueen is an established luxury brand with a strong international following.

His ability to push boundaries and his intricate craftsmanship in his own collections makes him an ideal partner for PUMA.

"I have always had a great passion for trainers, so I am very excited about this collaboration with PUMA.

I am confident that my design philosophy, combined with PUMA's excellence in the field, will result in a totally unique product.

I believe that this partnership will be a great success," said Alexander McQueen.

The Alexander McQueen and PUMA Collaboration will include both men's and women's footwear and represents an opportunity for PUMA to further define the sport-fashion footwear market with a hugely influential fashion reference from Alexander McQueen.

PUMA has always been an innovator in the world of sport-fashion, partnering with leading fashion brands and recently consolidating its position by opening a store in New York City's Meatpacking District alongside Alexander McQueen's flagship store.

"Alexander McQueen is one of the most creati

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Puma Announces Collaboration with Alexander McQueen

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Seamless Show Wired for Success

Seamless Show Wired for Success

"Seamless," a fashion show organized by students, inspired by reality television and intended as a chic yet provocative collision of bodies, clothing and technology will erupt at the MIT Media Lab on Friday, May 20, at 8 p.m.

Seamless styles on view will include an inflatable dress, a shirt with sensors that provide a massage; resistor-studded pajamas; a wearable "human-interest meter"; and a skirt that doubles as a "playful exploration of femininity, domestication, and the predator/prey relationship," thanks to attached mechanical cat toys.

Media Lab graduate student Christine Liu and Nick Knouf organized Seamless, a.k.a. Computational Couture, with help from the MIT Council of the Arts and the MIT Media Lab.

"We were partly inspired by 'Project Runway,' the show on Bravo in which designers compete to create a collection and meet a deadline. We also wanted to give students an opportunity to be creative, a place to showcase and experiment with their ideas," Liu said.

The 18 designers were recruited through word of mouth and include students from MIT, Harvard, Rhode Island School of Design in Providence and Parsons School of Design in New York City. The entire effort was "completely grass roots," said Liu.

Liu and Knouf view the Seamless show as a comment on personal chic as well as social space, Liu said.

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