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 Swiss Textiles Protect Tour de France RidersSix-times Tour de France winner Lance Armstrong and many other riders in the peloton are probably unaware they are wearing textiles "made in Switzerland".They have had far more pressing thoughts on their minds as they have been pedalling around France, chasing the title of champion in cycling's most prestigious event. But the textile that goes into the yellow jersey that Armstrong has worn practically throughout this year's race comes from the Christian Eschler company in Bühler, canton Appenzell Outer Rhodes. "Our speciality is that we produce a functional fabric. It can tackle moisture, block wind, rain or ultra-violet rays or is anti anti-microbiologic al, meaning that no bacteria can grow on the textile," Martin Lüchinger from the company's marketing department told swissinfo. He is not sure exactly who else on the tour is wearing clothing made from Eschler's fabric. "We have a customer in Italy and he is a sponsor of several of the teams participating. Nike is also a customer and it produces [clothing] for the Discovery Channel team which includes Lance Armstrong," Lüchinger said. The company's textiles are not only used for making cycling apparel, but are also found in other sportswear, including skiing, athletics, golf and luge. more www.swi... (264) added by Senay TOPCUOGLU |
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 Puma Sets Its Sights on Dutch FashionAfter getting Japanese designer Yasuhiro Mihara to do a collection for them, Puma set their sights on another designer with a reputation for bringing Dutch fashion to the fore.Dutch fashion? Well, he got the world to sit up and take notice. Alexander van Slobbe introduced his first contemporary women's wear collection, Orsan and Bodil, in 1989. Three years later he started the men's collection called So. It became an instant hit because of its marriage of sports and tailoring design. Van Slobbe's contribution to Dutch fashion has resulted in many awards including the Emmy Van Leersum Award in 1996 for stimulating Dutch fashion. So when he started designing for Puma in 2002 he was already an established player. It was a distinction of sorts that he was asked to design for the Rudolph Dassler collection. Dassler after all was the founder of Puma. So Van Slobbe was assigned the task of using vintage fashion influences but giving them a modern twist. For this year, inspiration comes from a combination of sports including running, tennis, handball and gymnastics. The shoes are given an authentic vintage feel with updates in soft nappa leather, suede and canvases using original sports shoe features from the 1930s, 40s and 50s. more thestar... (1,497) added by Senay TOPCUOGLU |
 Madrid International Fashion Week: SIMMDuring the first weekend in September, Madrid will become one of the largest international forums for the presentation of fashion trends, during the staging of Madrid International Fashion Week (SIMM).This trade event, organized by IFEMA, will take place between 2nd and 5th September at Feria de Madrid, featuring the collections for the Spring-Summer Season 2006, presented by the leading companies in the industry. The ticket prices are set as 23 € without pre-registration and 11,50 € with pre-registration. Three months before the fair actually takes place, a total of 845 exhibitors had already confirmed their participation at the next edition of SIMM. The organizers expect to attract a total of 980 companies by the time the fair is staged. With regard to net exhibition area, the fair has so far set aside 30,800 square metres, with forecasts pointing to a final figure of 34,000 square metres. In both cases these figures exceed those recorded last September 2004. Quality and design are two of the characteristics that define the exhibition presented at each edition of SIMM, based on the participation of a number of leading companies, such as American Retro, Chacok, Les Copains, Antik Batik, Hybris, José Antonio Teniente, Gonnella, Votre Nome, Daniel Hechter, IKKS, Oilily, Josep Font or Andrés Sardá, among others. more Madrid International Fashion Week: SIMM added by Elif Sungur |
 Adidas Floats Like a Butterfly and Stings Like a BeeAdidas Originals announces the launch of Ali by adidas, a groundbreaking fashion collection developed in collaboration with Muhammad Ali, one of the greatest and most inspirational athletes of all time.Ali by adidas includes a complete range of men's styles that will debut in November 2005. This venture is a natural extension of the research and support that adidas has provided for Ali and his sport over the years. The line is part of the adidas Sport Heritage division which was created in 2001 for all Originals product development and marketing. adidas Originals products are designated by the Trefoil logo. Sports legend Muhammad Ali is a true champion - an icon of courage, love and conviction. He is a fighter for justice and peace, and a visionary leader who has always been loud and proud. adidas is the leading sports brand in the world, committed to passion, honesty and innovation. The capsule collection, Muhammad Ali's first collaborative apparel project ever, was born from extensive research of iconic pieces and images that Muhammad, his fans and the people in his training camp wore in the 1960s and 1970s. Prominent images from that era inspired strong and graceful graphics, as well as stitch-for-stitch historical staples such as terrycloth polo shirts, hooded sweatshirts and bold graphic t-shirts. more Adidas Floats Like a Butterfly and Stings Like a Bee added by Senay TOPCUOGLU |
 Cycling Clothes Defy Attempts to Move from Function to FashionAs sports gear goes, biking paraphernalia is not particularly fashionable.This is underscored during the current Tour de France, starring Lance Armstrong. Unlike so many other sports, in which form has become as important as function, cycling clothes have remained mostly immune to the allure of ready-to-wear trendiness. Thus far, no one has witnessed a top cyclist in a time trial wearing a leather-look unitard. There do not appear to be any do-rags hanging from beneath riding helmets. There is nothing particularly attractive about cycling shorts, with their strategically placed chamois panels, and the problem with bike jerseys -- with their moisture-wicking capabilities, aerodynamic fit and back pockets for water bottles or energy gel packets -- is that they function as billboards. There can be an unseemly number of brightly colored logos on a relatively small piece of spandex. The only time bike clothes entice the eye is when they are worn by actual cyclists engaged in their sport. As their powerful legs churn and their lean torsos bend low over the handlebars to cut better through the air, cyclists speed by in a rainbow-colored gust of wind. In those moments, they look like beautiful, graceful, high-velocity birds. more www.ind... (314) added by Senay TOPCUOGLU |
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