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American fashion designers have long been renowned for the practical -- sportswear, jeans and career outfits for the office.
When it came to unbridled creativity, the design studios in Paris and Milan had a lock on that prize.
But now, a number of fledgling American designers are breaking the mold in what some retailers are calling a New York fashion moment.
These designers are gaining recognition for feeding the appetite of luxury consumers for styles that are cutting edge and original.
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One of New Zealand's most talented young designers will feature on the catwalk at Australian Fashion Week in Sydney.
Alissa Serdoun, who took part in New Zealand Fashion Week last year, will be one of four individual Kiwi designers, including Kate Silvester, in Sydney from April 28 to May 1.
It will be the first time Russian-born Serdoun has introduced her label to Australia.
"We feel we are one of the more stylishly sophisticated labels in New Zealand already and we are entering AFW to secure greater international recognition.
Going to Australia's biggest fashion show seems the logical step for us," Serdoun said today.
"Australian women who enter our shop always buy at least one garment from us and they have been very excited about discovering our label for themselves."
"Our market is women who want to feel feminine.
Our greatest reward is seeing women try on our clothes and you can see the transformation in how they feel.
We are unshamelessly sofisticated and at the cutting edge."
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design directory
Serdoun > Fashion Design Companies
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Why waste a fashion-forward umbrella on a dreary rainy day?
Instead, call it a parasol and show off the beautiful colors, fabrics and embroideries that have become a part of umbrella design.
Sun umbrellas are enjoying a moment in the, er, sun.
Parasols were on the runways for several spring collections, and celebrities, including Marcia Cross on the set of "Desperate Housewives," have been photographed holding them.
It seems a growing awareness of the damage caused by the sun has helped make an old-fashioned affectation hip again.
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This season H&M draws inspiration from faraway places with a series of exotic prints.
Trends for summer include lightweight tailoring, bohemian styles, ornate embellishment and bold accessories.
"We wanted to create something very colourful and light, with stand-out print," says Head of Design Ann-Sofie Johansson.
"We were inspired by hot holidays in Africa, India, Hawaii and South America; hence ethnic-style prints such as tropical flowers and leaves, ikat designs, dip-dyes and ombre effects."
High summer focuses on easy separates where style and comfort are synonymous.
Statement-making bohemian maxi dresses printed in swirling tropical leaf designs and short kimono-sleeved dressing-gown tops in ikat print are the ultimate in beach chic.
Swimwear is an exciting part of the collection and comes in a variety of styles, from triangle bikinis to more supportive halter-neck shapes and others with bandeau tops and swimsuits with a belt.
Colours are varied, ranging from graduated hues of dip-dye orange and spearmint to a selection of complex prints and all-over ikat print incorporating clementine, turquoise, white and black.
Other styles are highly worked with rich Indian gold-thread embroidery and intricate beading.
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H&M's High Summer Collection is a Cocktail of Intense Colours
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H&M > Fashion Design Brands
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GM is sponsoring a design challenge linking automotive and fashion design into the 2008 IMAGINE Fashion Show.
Five students from Chicago's International Academy of Design and Technology are using GM vehicles as inspiration as they make their runway designs and are equipped with cameras to document their experiences, leading up to the Fashion Show on May 15.
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