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PUMA(R) North America announced the launch of a new collection of bodywear designed and manufactured by Schiesser Lifestyle to be sold through their exclusive US distributor, United Legwear & Bodywear. Scheduled to debut in the summer of 2004, the PUMA Bodywear line reflects the successful fusion of influences from the worlds of sport, lifestyle and fashion that has earned PUMA the worldwide reputation as a sportlifestyle innovator.
"Bodywear is a natural extension for our brand," said Jay Piccola, President and General Manager, PUMA North America. "Underwear is one of the most intimate and subtle yet impactful statements a person can make. Consumers seek out PUMA because of our versatility. From the gym to the clubs our brand is always fitting and of the moment. As a licensee partner, Schiesser Lifestyle understands the PUMA's brand direction and has created a stylish, inventive, modern collection with an athletic sensibility and unique details."
Noam Engber, President and CEO of Schiesser Lifestyle, said: "The extension to the North American market was a natural step for us, after the huge success in Europe with PUMA Bodywear. We created a global lifestyle collection that fits the PUMA consumer with innovative fabrics and fashionable designs."
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Levent OZLER
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puzzled
a collaboration with different artists creating puzzles of mapped bodies in order to transform objects and ambiences, covering them like a wallpaper.
invited photographer: luis de barros
thanks to: paulo segadães and plan
magnetic, or sticker, these are free puzzles,
images with continuity that allows you to draw
your own puzzle, one that pleases your creativity.
you can transform objects and ambiences covering them,
constructing the puzzle image at your way.
each rectangle is a very special individual image
that can be used as a single (custom-made).
the aim is to trigger an expansion of perception and creativity.
your imagination will makes the difference for your puzzle.
sticker puzzle
custom-made sticker puzzle with 7x12 pcs to cover objects or surfaces
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www.afo... (83)
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sara
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So many footwear companies have dodgy reputations for using sweat shop labour that buying a pair of trainers which you know for sure haven't been produced without abusive practices, is not easy. Thankfully, the conscientious people at No Sweat have created the No Sweat Sneaker, a shoe which they say is "the only 100% union-made sneaker in the world" made in a fully unionised factory in Jakarta, Indonesia. All No Sweat shoemakers receive 100% health insurance, a rice allowance based on the size of their family, and are paid 25% more than the average wage in the region and 40% higher than the minimum range. And the design is pretty impressive and bears a close resemblance to a certain other trainer that doesn't have a sweat-shop free rep (know what I mean Converse crew?). You can order
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added by
bengisu yilmazturk
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The closing date for applications is May 24th, for a form and further details of the Fashion Fringe talks, visit the website.
Colin McDowell's controversial Fashion Fringe competition has teamed up with Harvey Nichols for a mini-nationwide tour to encourage applicants. Evening talks will be held between March 17 and April 27 at all five Harvey Nick's branches, and there will be an additional event in Bristol. Aspiring designers aged over 18 are invited to apply to the competition (via an application form on the website) from which 4 will be selected to spend 2 months working with the London College of Fashion to make their own collections. The finalists will show their collections during Fashion Week in September 2004 and the one judged best will earn its creator a prize package valued
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added by
bengisu yilmazturk
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For Central Saint Martin's MA graduate Bora Aksu's second showing at London Fashion Week last February, the designer's 'Disciples' collection not only secured his rep as one of the UK's hottest fashion talents, but also bagged him following for his footwear. Bora reworked that fashionista wardrobe staple, the Converse One Star trainer into a canvas boot that had people buzzing as they left the show. Since then the designer has been approached by fans to make individual, commissioned pairs and customers have included upcoming labels like Aluma and The Tailor, but so far they are only available on a made-to-order basis. "They worked really well as part of the whole nomadic theme of the 'Disciples' collection," said one of Bora's PR people, "and yes, we have had people ringing up
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www.wid... (162)
added by
bengisu yilmazturk
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