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The designer of Finnair's new uniforms has been chosen as Ritva-Liisa Pohjalainen, who is behind the well-known Finnish Ril's women's clothing brand.
Pohjalainen participated in a competition organized by Finnair between several invited top Finnish designers.
The quality of entries was exceptionally high and the scope of contributed ideas was refreshingly wide.
The starting point for the design of Finnair's new service uniforms was that the new image should be in line with the factors behind the success of the Finnair brand, especially freshness and "Finnishness", as well as in harmony with the planned new cabin appearance.
Ritva-Liisa Pohjalainen, known and awarded for the timeless elegance, clear lines and modern ideas of her designs, was judged to have achieved these aims most successfully.
Her experience and the practical demands of service uniforms were considered by the judges in their choice.
"The strengths of Ritva-Liisa Pohjalainen's designs are regarded especially to be their adaptability and compatibility with the planned new appearance of Finnair aircraft passenger cabins as well as with the wider success factors," says Jarkko Konttinen, Head of Finnair's global marketing communications.
"In my competition design work, I truly immersed myself in Finnair's world and applied all my skills with all my professional ability," says Ritva-Liisa Pohjalainen.
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Ritva-Liisa Pohjalainen Wins Finnair Uniform Design Competition
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Inspired by Marimekko's fascinating and highly original pattern world, Mika Piirainen has designed a colourful and joyful collection which evokes fresh sea breezes and country cottages, as well as urban summers.
In the Dyyni pattern designed by Maija and Kristina Isola, the influence of the Memphis group of the 1980s can clearly be felt.
The curved forms of the pattern are repeated in the cuts of the clothes.
Maija Isola's Slavic-inspired Samovaari design from 1970 is both sturdy and decorative.
Isola's Omena pattern of small stylised apples (1956) adorns a fun, short trench coat, among other styles.
The restrained ornamentalism of Vuokko Eskolin- Nurmesniemi's Prenikka pattern is brought to the fore in beautifully made summer dresses.
A wide variety of summery accessories are also available; hats, scarves, bags, purses, sneakers, ballet slippers.
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www.mar... (202)
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Today jewellery artist Reena Ahluwalia's work, "Bel Canto" is captured for posterity by the Belgian Post.
AWDC and Belgian Post have announced the release of Antverpia 2010 postage stamps, a part of the philatelistic program of the Belgian Post.
These stamps announce a European championship and an exhibition of stamps, named Antverpia 2010.
It shows Antwerp as an active town: the transport, the history, the harbour, the fashion and of course the diamonds.
With only a handful of postage stamps in the world featuring diamonds, and even rarer featuring a diamond jewellery piece; this postage stamp is a rare honour for a diamond jewellery piece and a jewellery artist's work.
The diamond necklace featured on the postage stamp uses 101.0 carats of diamonds.
The neckpiece was designed by Reena Ahluwalia in collaboration with Diarough N.V, Belgium and Shrenuj & Co. Ltd.
Speaking on the occasion of this release, Reena Ahluwalia said: "I am deeply honoured as this represents the highest recognition one can get as a diamond jewellery artist.
This is beyond any aspiration, one does not work thinking that one day your work will be on a postage stamp.
It is overwhelming for me, as this small piece of paper represents a microcosm of sorts of the diamond industry."
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Belgian Post Celebrates Diamonds with Reena Ahluwalia's Bel Canto Postage Stamp
design directory
Reena Ahluwalia > Jewelry Designers
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Comme des Garcons' founder and head designer Rei Kawakubo will create this autumn's guest designer collection at H&M.
Rei Kawakubo, famous and admired for her creativity and artistry, will design a women's and a men's collection, with some pieces for children too.
Accessories and an exclusive unisex fragrance will also be included in the collection.
"I have always been interested in the balance between creation and business.
It is a dilemma, although for me creation has always been the first priority.
It is a fascinating challenge to work with H&M since it is a chance to take the dilemma to its extreme, and try to solve it", says Rei Kawakubo, Comme des Garcons.
"Rei Kawakubo has been at the top of our wish list for a long time and we are thrilled that she has chosen to collaborate with us.
We have tremendous respect for Kawakubo's fashion philosophy of questioning fashion's ingrained patterns, and admire her artistic approach to design.
We are particularly excited that the collection will be launched in Japan, Kawakubo's native country, at the same time as the launch of our new store there", explains Margareta van den Bosch, creative advisor, H&M.
The world launch of the collection will be at the opening of H&M's second store in Tokyo, Japan, in the beginning of November.
Launch date for other H&M markets will be a few days later.
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design directory
H&M > Fashion Design Brands
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For more than a hundred years Swarovski has been the world's leading brand for cut crystal.
Water and a healthy environment have always been important issues for Swarovski since its foundation in 1895.
Today, Swarovski enthusiastically supports international environmental projects and draws inspiration for its designs from nature.
All designs must be new, original and not available for sale and must not have won any previous contests.
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www.cre... (1,102)
design directory
Jewelry Design Awards
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