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Timberland Launches The Boroughs Project

Timberland Launches The Boroughs Project

The Timberland Company announced yesterday the launch of a new community-building initiative called The Boroughs Project.

Under the creative direction of renowned designer Jeff Ng, five artists representing the five boroughs of New York City have each designed a Limited Edition Timberland boot that reflects their passion for their community.

The Boroughs Project will kick off in New York City, and extend into additional cities in 2007 and beyond.

The Limited Edition Boroughs boots were unveiled at New York City launch event, with special guests including Boroughs' artists, Atsuko Tanaka, Chris Mendoza, and David Ellis; artist and sneaker aficionado, Andre Trenier, and hip-hop pioneer Daryl McDaniels, founder of the rap group Run-DMC.

The boots will launch this January and February at select New York retailers, ranging in price from $150 - $175.

The Queens, Manhattan and Bronx designs will launch January 26, with the Staten Island and Brooklyn styles launching February 26.

In connection with the program and the sales of the boots, Timberland will make a $10,000 donation to each of five non-profit organizations designated by the artists.

"The Boroughs Project was created to help inspire people of all ages and backgrounds to express themselves through design."

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Timberland Launches The Boroughs Project

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Levent OZLER

Hummel 84 PIO FGX New Customized Fit Luxe Football Boot

Hummel 8.4 PIO FGX: New Customized Fit Luxe Football Boot

The 8.4 PIO FGX football boot uses a unique combination of design and technical features to allow a personalized fit for superior performance and presents a strong statement of personal style and character on the field.

Using a revolutionary new smart-foam material, the insole of the 8.4 PIO FGX can be custom molded to a player's feet using heat.

Long utilized by professional athletes, and team kinesiologists, custom fit is a key factor in providing maximum surface contact between the foot and boot, ensuring fewer pressure points and better performance and comfort.

This is the first time that this technology has been included in a boot available to the mass market.

Aesthetically, this boot makes a strong personal statement and encourages expression of personal character and style.

Featuring a laser-etched Monogram Bee logo pattern integrated into the pearl white Goat Skin Leather surface, the resulting visual expresses the key elements of luxury, fashion, and performance unlike any other boot on the field.

On a football team, a player's boots are the only opportunity for personal expression, as the rest of the equipment is dictated by the team uniform.

The ability make a strong personal expression encourages confidence and mental stability in athletes.

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Hummel 8.4 PIO FGX: New Customized Fit Luxe Football Boot

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Levent OZLER

John Varvatos Announces Fall 2007 Fashion Show To Be Held at 7 WTC

John Varvatos Announces Fall 2007 Fashion Show To Be Held at 7 WTC

John Varvatos is pleased to announce that the Fall 2007 Men's Collection will be presented in the new 7 World Trade Center building.

The fashion show will take place February 5th at 6:00 p.m. on the building's scenic 45th floor, with spectacular city views serving as the backdrop for the runway presentation.

John Varvatos is the first fashion designer to have a men's runway show inside 7 World Trade Center.

Just north of the 16-acre World Trade Center site, this slender glass building marks both the entrance to the World Trade Center and the future of New York's downtown and is the first representation of redevelopment and renewal in lower Manhattan.

John Varvatos is thrilled to support the revival and spirit of New York's historic downtown.

"We take pride in the small role we are able to play in the reawakening of our downtown community, by providing exposure within the fashion industry," says Mr. Varvatos.

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John Varvatos Announces Fall 2007 Fashion Show To Be Held at 7 WTC

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Senay TOPCUOGLU

Istanbul Street Style

Istanbul Street Style

Istanbul Street Style (ISS) is a collection of symbols and characters, images that celebrate avant-garde style and individualism as witnessed on the streets of Istanbul.

Istanbul Street Style features photographical evidence of the existence of style in Istanbul.

The looks may range from urban sophisticated to underground subculture, retro to runway, elitist to expressive to eccentric.

Periodically, Istanbul Street Style will also feature interviews with local creative types, fashion designers, shop and boutique owners and people making the scene.

Product and label reviews and editorials on emerging trends will also be something to look out for.

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Levent OZLER

Pantone Selects Chili Pepper 19-1557 as the Color of the Year for 2007

Pantone Selects Chili Pepper 19-1557 as the Color of the Year for 2007

Pantone, the global authority on color and provider of professional color standards for the design industries, selects PANTONE 19-1557 Chili Pepper, a deep, spicy red, as the color of the year for 2007.

This engaging, resonant hue strikes a high note for fashion and personal expression as its boldness is appealingly eye-catching, sophisticated and enticing.

In a time when personality is reflected in everything from a cell phone to a Web page on a social networking site, Chili Pepper connotes an outgoing, confident, design-savvy attitude.

"Whether expressing danger, celebration, love or passion, red will not be ignored," explains Leatrice Eiseman, executive director of the Pantone Color Institute.

"In 2007, there is an awareness of the melding of diverse cultural influences, and Chili Pepper is a reflection of exotic tastes both on the tongue and to the eye.

Nothing reflects the spirit of adventure more than the color red.

At the same time, Chili Pepper speaks to a certain level of confidence and taste.

Incorporating this color into your wardrobe and living space adds drama and excitement, as it stimulates the senses."

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Pantone Selects Chili Pepper 19-1557 as the Color of the Year for 2007

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Levent OZLER

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