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Label Cape Wins Police Uniform Contest

Cape Wins Police Uniform Contest

An innovative police cape based on those worn by officers in Victorian times has proved a winning design in a competition to help shape new uniforms.

London College of Fashion students were asked to come up with designs as part of a review by the Metropolitan (Met) Police into men and women's uniforms.

The winning women's design included trousers that can be adjusted to be worn high or low on the hip.

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Danielle Lewis Winner of the SDC Colour Design Award 2008

Danielle Lewis: Winner of the SDC Colour Design Award 2008

At the SDC awards dinner on Friday 18 April in Bradford, Danielle Lewis - a 2nd year fashion student at SDC Patron College Colchester School of Art & Design - was crowned the winner of the global design competition and the recipient of the SDC Colour Design Award 2008.

Her prize was 1000 British pounds, plus the Veronica Bell Award trophy, and design software for her college donated by Lectra.

As part of the grand final, all 13 finalists from around the globe were invited to Bradford and Malcolm Campbell, chairman of the judging panel comments, "The overall standard of work was outstanding, and it was a pleasure not only to view the artistic and colourful presentations, but to talk to all the students about their work, their inspirations and their dreams for the future, and to be inspired myself by each and every one of them."

With eco-conscious fabric choices vs. imagery of the iconic woman, Danielle's winning entry was rich with colour, full of 1970s silhouettes and Grecian draping, and a gallery of her work - plus the designs of all the other finalists - will soon be available in the SDC competition gallery.

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Danielle Lewis: Winner of the SDC Colour Design Award 2008

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Australian Designers Catch Chinas Eye

Australian Designers Catch China's Eye

Australian designers are hoping to make further inroads into the newest booming Asian market with several Chinese buyers arriving for Australian Fashion Week in Sydney.

Austrade senior export adviser Lucy Coward said Australian fashion was making its presence felt in China but there was still a long way to go.

"The good news is buyers from the Guangxi Dream Island Group, consisting of eight high-end department stores in China, are eager to learn more through visits to Australia and will attend Rosemount Australian Fashion Week in Sydney next week," Ms Coward said.

"This is an exciting opportunity for our designers as these buyers could attend any high profile fashion event in the world and yet, they have chosen to come to Australia," she said in a statement.

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Seven Emerging American Designers Reshaping Fashion at Home and Abroad

Seven Emerging American Designers Reshaping Fashion at Home and Abroad

American fashion designers have long been renowned for the practical -- sportswear, jeans and career outfits for the office.

When it came to unbridled creativity, the design studios in Paris and Milan had a lock on that prize.

But now, a number of fledgling American designers are breaking the mold in what some retailers are calling a New York fashion moment.

These designers are gaining recognition for feeding the appetite of luxury consumers for styles that are cutting edge and original.

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Designer Alissa Serdoun to Debut in Aussie Fashion Week

Designer Alissa Serdoun to Debut in Aussie Fashion Week

One of New Zealand's most talented young designers will feature on the catwalk at Australian Fashion Week in Sydney.

Alissa Serdoun, who took part in New Zealand Fashion Week last year, will be one of four individual Kiwi designers, including Kate Silvester, in Sydney from April 28 to May 1.

It will be the first time Russian-born Serdoun has introduced her label to Australia.

"We feel we are one of the more stylishly sophisticated labels in New Zealand already and we are entering AFW to secure greater international recognition.

Going to Australia's biggest fashion show seems the logical step for us," Serdoun said today.

"Australian women who enter our shop always buy at least one garment from us and they have been very excited about discovering our label for themselves."

"Our market is women who want to feel feminine.

Our greatest reward is seeing women try on our clothes and you can see the transformation in how they feel.

We are unshamelessly sofisticated and at the cutting edge."

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