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 Fashion awareness is clearly on the rise.
It doesn't matter what your job, how much money you make, where you live, what magazines you read or, frankly, who you are - everyone wants to wear designer clothing.
Target is no longer good enough for the masses, it has to be Issac Mizrahi - or better still - Luella Bartley for Target.
EasySpirit shoes? Only if Tara Subkoff designed them.
Even H&M, the super-trendy, super-affordable Swedish brand that loves to knock off designers, realized the amount of influence signing on designer powerhouses Karl Lagerfeld and then Stella McCartney would have on sales.
Not only did it boost the company's sales, it also increased the brand's "fashion" credibility - if you can hook Karl, you can do anything.
It also brought designer awareness to an all time high, thus raising the fashion bar for civilians all around the world.
Now that the bar has been reset, more and more mainstream brands have thought of ways to re-"design" their product and call lesser-known, but very promising designers onboard.
Case in point: Laura Poretzky, the designer of Abaeté, a two year old label that started out as swimwear and quickly evolved into ready-to-wear, has just designed a capsule line of shoes for Payless.
While Laura Poretzky may not be a name that everyone throughout the country
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 Phyllis Hand is something of a pack rat, selectively hanging on to the fashions she wore as a teenager.
Her wardrobe, a repository of high-hippie regalia dating from the early 1970s, forms an unbroken chain to her past.
"I still have my original puka-shell necklace," Hand, a society photographer in Houston, confided. "All my turquoise jewelry, I still wear that."
Gone missing over the years, though, were her Kork-Ease, rugged platform sandals that funkily complemented her wardrobe of Mexican peasant blouses, swirling skirts and cut-off jeans.
So the news that a local merchant planned to reissue her favorite shoe sent her into orbit.
"You're bringing them back?" she remembered gushing. "You're kidding me! I'll be lined up, the first to get a pair."
The brand is but the latest in a string of shopworn or forgotten fashion labels that have been given a new life, having been positioned and marketed to attract the same consumers who embraced them in their heyday.
It also helps that these names, which resonate with the original consumers' children and grandchildren, serve as markers that defined an era.
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 Saya Hibino is a jewelry designer from Kyoto, Japan.
Saya's jewelry has a really unique and handcrafted look and lace-like patterns, besides all; they're so beautiful.
She was born into a family that has been in the "Kimono" business for many generations and grew up surrounded by the entire roomfuls of silk patterns.
What a wonderful environment it should have been! There must have been lots of inspiration all around her while she was becoming up a designer.
As a teen, she has spent so much time for photographing and drawing the life observed in Kyoto : Geishas, tea houses, temples and people.
These images seem to have influenced her jewelry designs.
Her ethereal jewelry translates the imperial elegance she remembers, into silhouettes of gold and silver.
Sara has graduated from Fashion Institute of Technology in New York, where she has spent so much time to refine her jewelry making skills and paid careful attention to texture and materials.
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 Chelsea Marketeers, a premiere eBay trading service specializing in commercial accounts and private collections, will be auctioning a collection of 18 complete Braniff International flight attendant uniforms designed by Emilio Pucci or Halston along with a host of matching shoes, handbags, luggage, and other accessories.
The complete collection - consisting of 90 individual items - was gathered by a former Braniff flight attendant, Mary Sue Seibold, during the 20 years she flew with the airline.
The designer uniforms and accessories, including a one of a kind prototype purse from Pucci, will be on display at a private party on Wednesday, June 7, before being auctioned by the New York-based Chelsea Marketeers.
"This is more than just a collection of old uniforms," explained Mary Sue Seibold, the former Braniff flight attendant who amassed the collection from 1963 to 1983.
"This is a slice of history, a collage of what air travel was before the accountants took over."
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 Issey Miyake takes the concept of "cutting-edge design" literally.
The Japanese fashion designer's latest innovations, to debut in fall, 2006, promise to slice across design-world boundaries and into two new markets: home furnishings and jeans.
His new experiments build on the groundbreaking computer-driven manufacturing process he first developed, with design engineer Dai Fujiwara, nearly 10 years ago.
n 1997, the duo invented a means of knitting or weaving entire pieces of clothing - no sewing needed.
Thread goes into the loom, and tops, skirts, and pants come out.
To be specific, a wide-flattened tube of cloth emerged, with embedded "seams" that looked like a faint outline.
Each piece of clothing could be cut out of the swath of fabric, as you might separate a paper doll's dress from the page along the perforated line.
Because the process produced material that wouldn't fray, wearers could then customize the clothes as they saw fit.
Miyake calls the ever-evolving process, and the line of avant-garde clothing made with it, A-POC.
It's an acronym for "a piece of cloth."
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