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When it comes to quick response to clothing trends, this Spanish retailer is beating the pants off H&M and everyone else.
Zara's secret? It moves fast.
With an in-house design team based in in La Coruńa, Spain, and a tightly controlled factory and distribution network, the company says it can take a design from drawing board to store shelf in just two weeks.
That lets Zara introduce new items every week, which keeps customers coming back again and again to check out the latest styles.
Zara's success is all the more surprising because at least half its factories are in Europe, where wages are many times higher than in Asia and Africa.
But to maintain its quick inventory turnover, the company must reduce shipping time to a minimum.
The fast-fashion approach also helps Zara reduce its exposure to fashion faux pas.
The company produces batches of clothing in such small quantities that even if it brings out a design that no one will buy -- which happened during an unseasonably warm autumn in 2003 -- it can cut its losses quickly and move on to another trend.
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design directory
Zara > Fashion Design Brands
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Levent OZLER
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The powder may be melting on local mountains, but snowboarding's influence on what people wear continues long past the point when the chairlifts shut down.
Even hard-core brands like Sapient Snowboards and Arson/Orb have expanded streetwear lines, the former with a range of punk-edge Ts and hoodies, the latter with such stylish touches as gathers and ties on its screen-printed tanks and Ts for women.
Even hard-core brands like Sapient Snowboards and Arson/Orb have expanded streetwear lines, the former with a range of punk-edge Ts and hoodies, the latter with such stylish touches as gathers and ties on its screen-printed tanks and Ts for women.
"A lot of great companies come from here because they're inspired by what's around us," says Arson's Jordan Junck from his head office in Richmond, pointing out that having three local mountains, the ocean, and a world-class ski resort just an hour-and-a-half away make the Vancouver area a natural hotbed of 'boarding design.
"For us, we started out predominantly in outerwear and that was the foundation, but the brand sort of worked into a lifestyle brand as well-and that's the transition happening within the whole industry as well."
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Senay TOPCUOGLU
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The 2006 International JDI Competition is organized by Hong Kong Jewelry Manufacturers' Association.
The Competition consists of 2 integral parts: Jewelry Design Competition and Jewelry Design Creativity & Technology Conference, with the aims of promoting design excellence in culturally diverse jewelry markets and increasing public awareness towards the identity of jewelry industry in global economy.
It's probably the Most Innovative with Highest Cash Prize (over US$ 45,000) jewelry design competition in the world.
Touring exhibitions will also be organized for winning designs which will definitely inspire designers, attract media attention and entice consumers around the world.
The entries of the Jewelry Design Competition will be assessed by an elite panel of judges hailed from the international creative and artistic arena included the most prominent and influential figures.
Entries are open now until 31 May 2006.
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2006 International Jewelry Design Innovation Competition
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Levent OZLER
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Nokia Cape Town Fashion Week, Africa's largest gathering of fashion talent, will take place 11th - 15th July 2006.
Now in its fourth year, the event has grown into one of the premiere "new world" fashion weeks providing an international platform for designers from across Sub-Saharan Africa.
This year's event celebrates a new creative spirit across the continent and has the theme New World Africa: meaning both the redefining of the continent locally and internationally and a celebration of the opportunities of 21st Century Africa.
Cape Town's heritage as the gateway for many international visitors to Africa and its eclectic blend of different cultures makes it the perfect meeting place for one of the most dynamic and diverse groups of creative talent in the world.
With African design influencing the collections of renowned designers such as Stella McCartney and Dolce & Gabbana the time is right for the talent of designers from the region to be celebrated internationally.
Designers showcasing 2006/07 Spring/Summer collections at the event include: Hip Hop, Klūk, CGdT, Maya Prass, Habits, Sun Goddess, Fred Eboka, Catherine Moore and Dicky Longhurst amongst a total of over seventy designers.
Guest designers, from over ten African countries such as Nigeria, Namibia, Kenya and Tanzania, will also be participating
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Nokia Cape Town Fashion Week 2006
design directory
Nokia Cape Town Fashion Week > Fashion Design Events
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Levent OZLER
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Pantone, the global authority on color and provider of professional color standards for the design industries, today announced the release of the Winter 2007/2008 edition of the PANTONEView Colour Planner - its cross-discipline color forecasting tool - titled "Metamorphosis."
Fall/Winter 2007/2008 emphasizes a season of change, transformation, mutation and shift.
And while there are no rules to follow in the traditional sense, designers can look for that breath of fresh air without being afraid that they've missed something.
For next year, it's about creating fresh concepts and fresh solutions by taking a fresh approach.
"The design industries look to Pantone to provide color direction," explains Tod Schulman, vice president of the fashion, home and interiors division at Pantone.
With the PANTONEView Colour Planner, we are forecasting 18 to 24 months ahead of each season.
This product plays an important role in influencing color direction for companies across a broad range of industries and around the world."
According to Pantone, there has been a calming down of color over the last few seasons and the same still holds true for Winter 2007.
While the fashion industry has moved away from strong multi-color usage, the environments that surround us are taking an opposite approach.
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Pantone View Colour Planner 2007 2008 Color Forecast
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Senay TOPCUOGLU
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