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Amsterdam International Fashion Week #4 kicked off at the end of January.
The event has grown incredibly over the last 2 years; the number of catwalk shows had exploded from 3 to 20.
All in all, over 50 events were organized on the official schedule.
AIFW is organized twice a year and aims to promote Amsterdam as an inspiring destination for fashion.
In line with our city's reputation for new ideas and enterprise, the marriage of commerce and culture is a key part of the platform.
Highlights included shows by Mart Visser Collection, Wolford, Blue Blood, Percy Irausquin and Fashion Institute Arnhem, the finals of the Lancôme Colour Designs Awards, a seminar by ArtEz fashion academy, plus exhibitions, parties and events throughout town.
Catwalkshows by Blue Blood, Corné Gabriels, Daryl van Wouw, Fashion Institute Arnhem, Ilja Visser, Harrison Wong, Katrin Neyer, Mada van Gaans, Kiata Kwanda, Mart Visser Collection, Organised Confusion, Percy Irausquin, Wolford and Yes Master, as well as off-show presentations by Collectie Arnhem, Conny Groenewegen, Joline Jolink and Monique van Heist.
Exhibitions: International big names of fashion illustration were by UNIT agency at the Kunstfabriek, NuPespective fashion photography at Foam, Frans Molenaar at the Melkweg Galerie, Esquire's 'muses' at MENDO, Viviane Sassen at Motive Gallery, installations at the Biederberg Gallery and
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design directory
Amsterdam International Fashion Week > Fashion Design Events
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Merle Deterink
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PUMA North America announced a three-year agreement with up and coming professional golfer, Erica Blasberg.
Blasberg is the first female professional golfer signed by PUMA and will wear PUMA's new performance Golf apparel and footwear collection on the course during this year's Ladies' Professional Golf Association (LPGA) Tour.
Known as one of the hottest new stars in the category, Blasberg is a strong competitor with a sense of style and fashion that fits with the PUMA brand.
"Erica's impressive athletic abilities on the golf course matched with her fun, free-spirited personality make her a natural fit for the PUMA brand.
She is someone who is not afraid to be bold and different and we're excited to work with her as we launch our first PUMA Golf Collection," said Jay Piccola, President and General Manager of PUMA North America.
As part of the agreement, Erica will wear the brand's PG GTX spikes with 8 CHAMP Scorpion Stinger spikes featuring the CHAMP Q-LOK System.
Erica will also be dressed in PUMA Golf apparel pieces from the women's collection with special colors designed just for her appearance on the tour.
"I have always admired PUMA for their innovations in sports performance, fashion and design. The PUMA Golf collection truly speaks to the needs of a golfer and I am impressed by it's technical
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Erica Blasberg To Sport PUMA's Performance Golf Collection
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Senay TOPCUOGLU
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adidas and Stella McCartney are further extending their successful sport performance design collection by introducing the a" Flyride, a running shoe featuring the lightest heel-to-toe a3 cushioning system for women.
It is the first adidas technology to be launched exclusively through the adidas by Stella McCartney range.
The a" Flyride is the new generation of adidas' key cushioning technology, a3.
It was designed exclusively for women as was the fit which is built on adidas' special women's last. While featuring all a" cushioning benefits, the a" Flyride is lighter, softer and more flexible.
Additional benefits include extreme breathability through the engineered net mesh upper and sweat- absorbing and anti-odor treatments in the insole that will keep you comfortable even on hot summer days.
Stella McCartney: "I am honored to be given the opportunity to work with such an incredible technology. We have achieved a groundbreaking product: The a" Flyride is a truly innovative women's performance product and hopefully the best looking running shoe out there!"
The shoe has a unique look with the traditional foam cushioning replaced by the a" Flyride structure elements.
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Adidas by Stella McCartney Spring Summer 2006
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Senay TOPCUOGLU
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Fashion Week participants can do more than analyze the trends they see on the runways, this year they can also connect with top designers and retailers at an exclusive hiring event, February 10th at Gotham Hall in New York City.
Previous Fashion Career Expo events have attracted thousands of fashion industry professionals and feature top companies, including The Movado Group, The Gromwell Group, Tiffany & Co., Liz Claiborne, Elie Tahari, Zara, Target Corporation, Nordstrom and many more.
The employers recruit across the industry spectrum, conducting immediate face to face interviews for retail planners, buyers, merchandisers, sales associates, store managers, apparel, footwear & accessories designers, graphic designers, visual merchandisers, textile/fabric specialists, patternmakers and more.
"The Fashion Career Expo event and its website, FashionCareerExpo, connect top companies with experienced professionals in an ultra time-effective format," explains Bradford Rand, President & CEO of Expo International, producer of Fashion Career Expo.
He adds, 'The highest level of experienced talent will congregate for Fashion Week, so this is the ideal time for employers to meet, interview and hire for nationwide positions.
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Fashion Career Expo: 1st Annual Hiring Event for the Fashion Industry
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Senay TOPCUOGLU
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Ane Lykke has taken over the Danish Design Centre's exhibition space the Balcony with an interactive installation on the 5 x 3-metre back wall.
The exhibition is called "Mind the gap", inspired by the message on the loudspeakers as one steps off the trains in the London underground. The exhibition focuses the space between two parallel layers of hexagonal boxes:
"The exhibition explores a very common phenomenon, which we have all experienced, for example when passing two parallel grid fences. As we move we see new wave forms or patterns arising.
This is the principle that I have used in the exhibition.
I want to find new ways of affecting the perception of a space, demonstrating that the spectator plays a crucial part," says Ane Lykke, who adds that in physics this phenomenon is referred to as interference patterns.
In the exhibition Ane Lykke has covered the back wall of the room with a two-layered wall where the layers are separated by a 14 cm-space.
The layers are made of hexagonal plastics boxes with stripes made of red lines in varying density and directions.
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Mind the Gap: Exhibition by Designer Ane Lykke in the Danish Design Centre
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Levent OZLER
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