 |
PUMA and Ryan McGinley Introduce Art Film featuring Urban Mobility Edition BagPUMA introduces Urban Mobility, a new venture into the premium accessories category, an entry into a brand new market segment.
Adapted from the Urban Mobility Small Cargo Bag, the Urban Mobility Edition Bag takes its inspiration from industrial design and is a first move into the luxury accessories market for PUMA.
To celebrate the launch of the bag, PUMA and Ryan McGinley teamed up with the Serpentine Gallery to create a short film to set the mood and feeling of the PUMA Urban Mobility Collection.
The film focuses on the celebration of movement and freedom.
McGinley directs his subjects, friends & models alike, in a cinema vérité mode thus creating a fantasy world of color, visuals and music.
The film features the Urban Mobility Edition Bag and PUMA 8-Speed Urban Mobility Bike.
A nude couple are riding the bikes carrying the bags and lead the viewer on a journey of innocence and freedom.
more: PUMA and Ryan McGinley Introduce Art Film featuring Urban Mobility Edition Bag
design directory:
PUMA > Fashion Design Manufacturers
June 15, 2007 | Viewed 35,243 time(s)
|
|
