Converse Captures Dwyane Wade's Love of Basketball with New TV SpotMiami HEAT guard Dwyane Wade's life is focused around his passion to play basketball and his love for the game.
For the start of the 2007-2008 NBA season, Converse announces a new integrated marketing campaign highlighting the basketball journey of a skinny kid from Robbins, Ill., to an NBA Champion, in a spot inspired by the written words of Wade himself.
"From Robbins, Illinois" will begin airing October 28, 2007 to coincide with the new WADE 3 signature basketball shoe.
Converse's national campaign is inspired by a letter written by Dwyane Wade to describe his relationship with basketball and how its challenges drive his desire to succeed.
Shot in American Airlines Arena and directed by award-winning director Samuel Bayer, the spot follows a solitary Dwyane Wade as he enters the empty arena and reflects both on his journey from small town Robbins, Illinois, but also on his imminent return to the big stage.
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