Futurism & Sport Design

Futurism was the first cultural and artistic movement of the twentieth century to examine the emerging phenomenon of Sport, in which it recognised the very essence of all that was modern.

The Futurists were the first to create a new aesthetic for disciplines such as football, tennis, cycling, motorcycling and skiing.

However their research was not limited to the visual arts, covering the applied arts of fashion, design and graphics which they considered to be equally important.

Using a rich body of iconographic sources, the Futurism & Sport Design project aims to understand the pioneering and radical contribution that this mainly Italian movement brought to creativity in sport design.

At the same time, it highlights its continuing influence today.