Puma Partners with Beam Interactive to Create Past Masher Virtual Wardrobe Web Application

As part of its ongoing 60th birthday celebration, PUMA launched the PUMA Past Masher, a web application that lets site visitors upload a personal photo and mix and match over 60 years worth of some of the best and worst styles.

Site visitors can create their own vintage look with unified styles from one specific era or mash-up a variety of different styles from the 1940's through the 1990's.

PUMA Partnered with BEAM Interactive to create the Past Masher.

"There's something irresistible and addictive about being able to quickly see how you or a friend looks in all kinds of styles from the last 60 years," says Dave Batista, ECD and Partner at BEAM.

"The idea was to make it easy to achieve a natural looking visual - the kind that makes people smile or even freak out a bit."

The Past Masher features more than 225 hairstyles, tops and accessories, offering 45 million possible combinations.

Relive flat-top fades and paisley blouses, pompadours, acid-washed denim, track jackets and beehives or anything else in between.

Some looks will confirm that not every fashion statement stands the test of time.

Notes and comments on each look can be added to the custom-designed image and those images can then be exported to Facebook and Flickr.