Hit the Powder in Style with K2 and Original Penguin Collaboration for Winter 2009-2010

Hold on to your plaid-patterned bowties; K2 Snowboarding and Original Penguin, the classic American sportswear brand, are teaming up for Winter 09-10 to create a high-end all terrain freestyle snowboard, boot and binding.

The partnership marries K2's technology and Original Penguin's unique style to provide winter athletes with an eye-catching look on the snow.

Original Penguin's quirky-traditional take on fashion and K2's high-performance technology will be literalized on the mountain, creating a combination unlike anything else.

"The collaboration is a way for us to provide our core customer with something that they have never gotten from Original Penguin while staying authentic to our aesthetic.

There is great synergy between the two brands and lots of crossover appeal; I am confident it will be well received" says Daniel Lakhman, Director of Marketing for Original Penguin.

Known for staying a jump ahead of the trend, K2 approached Original Penguin last year to design a board.

Original Penguin's Creative Director Ann Payne dug way back into the archives for an exclusive selection of Original Penguin prints.

With a vault full of fabric at their fingertips, the K2 and Original Penguin design teams joined forces to create a montage of classic patterns that would adorn K2's newest board.