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True Sport Performance Design Collection for WomenIntroducing the first true sport performance design collection for women adidas and Stella McCartney announced a long-term partnership today in New York , presenting the adidas by Stella McCartney sport performance collection. For the first time ever a high-end fashion designer has created a functional sport performance range for women. The first collection will be available in stores across the U.S., Japan and Europe starting spring/summer 2005.
Offering products for Running, Gym/Workout and Swimming as well as Cover-ups, adidas by Stella McCartney is truly a first and a genuine innovation in the women’s sportswear market. “This collection gives women what they want, products that both perform and look great”, says Bill Sweeney, Project Leader and Head of Apparel at the adidas Sport Performance division. “We combined Stella’s unique design and herinstinctive insight into women with adidas’ knowledge in creating breakthrough functional sports products.”
Stella McCartney adds: “Women take both – their sports and their style – seriously. Why should we have to sacrifice one for the other? Working with adidas is a lifetime opportunity to give female sports enthusiasts a choice.”
Stella McCartney not only worked with adidas but with a number of athletes to ensure the product delivers on both performance an
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September 10, 2004 | Viewed 22,796 time(s)
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