Hilary Duff and Barbie Doll Make a New Fashion Statement

Mattel announces today that Hilary Duff, teen actress and top pop musician, has teamed up with fellow style setter, Barbie doll, to introduce a new range of Barbie dolls called Fashion Fever, girls apparel, accessories and Barbie fragrance. The campaign, a first of its kind for the venerable Barbie brand, shows Barbie as the ultimate fashion doll and fashion line, reinforcing its position as the number one brand with girls.

"When I was younger, I was so inspired by Barbie," said Hilary Duff. "She has been a role model for my friends and me, I love her style and her spirit!"

Recognizing that girls today take their fashion cues from Hollywood, the Barbie brand selected a partner who could bring Barbie doll's signature fashion statement to life in a way that is relevant and authentic for girls. Hilary Duff was the obvious choice. Joining Duff in one of the two national launch spots will be her older sister Haylie Duff. Additional Barbie ads will roll out this fall on television, print and outdoor.

"Hilary is many girls' #1 favorite star and a person they trust and look to for fashion styles and trends, making her a perfect fit with the Barbie brand," said Tim Kilpin, Senior Vice President Marketing, Mattel.

This marks the first for the Barbie brand, as the doll and the consumer products come together to create a stro