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Indigo Color Defines Modern Denim"Every pair of jeans has a story behind it," shares Chris Gilbert, president of Paper Denim & Cloth, a premium denim brand. "Whether dark or light, there is an authenticity to that pair of jeans; there are unique characteristics that make each one individual."
That statement may likely explain why women can't seem to get enough of denim, despite an all time high ownership of jeans. According to data from the Cotton Incorporated Lifestyle MonitorTM, women have an average of 18 denim garments in their wardrobe, which is up notably from 14 garments in 1994, the year the Monitor first began its research.
"The denim market has been so strong for the past few years and that largely reflects the fact that women love it," surmises Claire Dupuis, denim specialist for Cotton Incorporated. "There are many different types of jeans in a variety of blues; there are office jeans, dinner jeans, Saturday jeans, everyday jeans - and they can all be dressed up or down."
more: www.cottoninc.com/wwd/homepage.cf... (588)
27/9/2004 | Viewed 19,490 time(s)
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