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Boots by Style: Tamara HenriquesAs of late, with footwear being such a successful category at retail, with much demand thanks to the consumer's proven spending habits, supply has caught up and there are luckily and happily, many wonderful versions of streetwise and weatherproof shoes and boots.
But the reigning queen of this genre (who has single handedly turned it into a successful business) has to be Tamara Henriques whose amazing rubber wellies have been spotted on what seems to be a small 'army' of tots and moms, working women, chic fashion types, and those who just enjoy eliciting smiles and compliments, and having the focus on their colorful feet as they brave the elements.
During a trip to a Hong Kong shoe factory, Tamara discovered a printing process thought too laborious to use widely. Elaborate designs were being printed onto children's rubber Wellingtons and Tamara spotted unlimited potential in adapting this technique to adult boots. She packed in the dainty shoes and went back to her rubber roots to create the urbanized welly.
Henriques' prints have since bloomed into fashion; stripes, polka dots, paisley, plaids, hearts and animal prints are included in her current collection. She has also begun expanding the models of rainboots, with a kitten heel boot and now a Western Welly for Urban Cowgirls.
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1/12/2004 | Viewed 12,149 time(s)
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