 |
Ujena Swimwear And Fashions Launches New 2005 Clubkini CollectionUjena has pushed the fashion envelope once again with their innovate approach to swimwear and clubwear marketing. "It's important to stay in the forefront of the consumer's mind," remarked Catherine Cross of Ujena. Clubkini is a state of mind that opens the doors for consumers and retailers to think "outside the box."
Clubkini offers a break-through marketing strategy which places the emphasis on a consumer's creative style rather than a cookie-cutter, designer-stamped outfit. Artbody stylists created a Maxim meets Vogue series of photo shoots, using male and female fashion and bikini models set against the sunny riverfront and rooftops of Miami and Fort Lauderdale.
Ujena's forward-thinking approach to advertising is a breath of fresh air for a competitive industry. The Clubkini promotion embraced nontraditional photography and the use of a variety of models to present their new concept. Swimwear Illustrated Magazine, published annually by Ujena boasts 60+ pages of exciting new talent shot in exotic locations by dozens of photographers.
Additional 2005 designs include fitness and gym wear plus an elegant and daring Lingerie Bikini line. With 20 years of success, Ujena has survived the volatile swimwear ebbs and flows thanks to creativity, upbeat spirit, and innovation. The launch of Clubkini challenges the conventions
more: www.ujena.com... (686)
bookmark: 
5/12/2004 | Viewed 11,977 time(s)
|
|
