|
|
2005 Trends: IDivisualismOver the last few years one important movement permeating industry has been 'customization', or at least a rise in the reporting of customization.
Customization is most apparent in the apparel sector: in the up-market range Gucci offers personalization of their handbags and Giorgio Armani is offering his 'Atelier' service where you can get your very own garment for mere $40,000.
It's in street wear too: Sneakers now come with added graffiti; J Crew and Marks & Spenser both sell kits that allow you to customize your jeans.
But what greater trend does Customization reflect? Is it a reflection of the general longing for individualism; to escape 'Mass Class' society where access to previously unaffordable items has risen? Is it a reflection of individuals' desire to avoid the immediate translation of catwalk styles into the high street clothes (a lá Zara)? Or is it a reflection to stand apart from a planet instantly in tune with the latest trends though the digital world: For example, if you upgraded your jeans from Levis to Rogan and your sneakers from Nike to Bathing Ape to set your style apart, it won't be long before they're spotted on Page 6 (or even Page 3) in today's instant-info world before the rest of us are wearing Rogans and Bathing Apes (or very good rip-offs of them) down Broad Street.
IDivisualism...
more: www.psfk.com/2004/12/2005_trends_... (154)
bookmark: 
22/12/2004 | Viewed 8,650 time(s)
|
|
|
|
Latest News
|
|
|
|
